The project was created in the form of a student enterprise business model focusing on Thai food in contemporary society. Thai food is usually a sit-down meal, however, in the busy lifestyle of Bangkok, people believe this is too time-consuming. The only time we get to sit down and have a proper Thai meal is when we go home. In the pandemic situation where we cannot go home to visit our families, we are providing a campaign of ‘a taste of home’ in the sense of ‘food from mother’ which can be seen through small postcards that are given out with food orders.
Through a series of workshops with a chef, a nutritionist, and professionals in the culinary industry, the students were required to research and develop the whole process of operating a food business, including creating a menu, prototyping and testing, designing the branding and packaging, planning production and distribution logistics, and analyzing financial feasibility.